I joined the Aberdeen Group right out of college during an interesting time in the company's history as they restructured teams, reprioritized their strategy initiatives, and rebranded their value proposition..
I joined in 2013 as their first staff writer to build out content for CMO Essentials, Aberdeen's first foray into content marketing leveraging research from Aberdeen's world-renowned analysts. After their first restructure just two months into my tenure at Aberdeen, I took over editing and publication project management for their research practices in marketing, sales, human capital management, business analytics, supply chain management, and more.
