THE VOICE AND FACE OF AN INSURTECH SUCCESS STORY
I joined Maxwell Health as the second marketing hire and 30th employee in 2014 and wore many hats at one of the fastest-growing technology companies in Boston and the industry. I became the voice and the face of the company, a liaison to the market, and a go-to-market resource for our partners focusing on thought leadership, brand awareness, and top-of-funnel growth through an omni-channel marketing and business development strategy.
I put Maxwell Health on the map in the industry and sourced and nurtured relationships with analysts, press, investors and industry influencers, as well as current and prospective distribution and technology partners. I secured interviews, bylines, speaking opportunities and coverage in the most visible publications in the industry and in the world, and contributed to over 30% growth year-over-year in Marketing Qualified Leads from 2015-2017, and sourced $200K+ in closed deals through events from 2015-2016.
